The 4 U’s of an Attention-Grabbing Headline

Nail at least 3 out of 4 and you’re golden

Photo by Olya Kobruseva from Pexels

There are lots of methods for creating a catchy headline that gets clicks, and I’d like to throw in my lot. I can’t entirely credit this to myself as I learned it from a copywriting course offered through AWAI.com (no I’m not an affiliate). However, it’s a little trick I keep in my back pocket to make sure my first…